So, you're new to Fiverr and ready to make it to the top level of sellers. It may seem like an uphill climb to work your way through the infamous "five-dollar gig" platform to make it as a financially stable freelancer.
But the truth is, it can be done. You just need to know a few tips and tricks to set yourself up for success.
This article will cover the three best practices that every Fiverr newbie needs to know to make the most out of your profile and attract a loyal clientele. Let's get started!
Show buyers you're a real human being
This one seems obvious, but there's a reason why we need to flesh this out. As you'll begin to notice when entering the Fiverr world, scammers are real...and relentless. To Fiverr's credit, the platform does a pretty good job at weeding out the fakers claiming to have the deal of a lifetime. Still, an underlying concern for most buyers is knowing what they are ordering, which is essentially you and your creativity.
Confirming you're a true professional by incorporating actual photos of yourself in your Fiverr profile may seem way too simple, but it works. When buyers see a seemingly fake, ultra-filtered, or blurry photo, it turns them off. Also, most can tell if a seller just used a stock photo from Google (yes, people actually do this). So supplementing your profile with pictures of you is an easy way to attract top buyers. Here is how to do it:
Pick a professional yet personal-looking profile picture
Headshots are fine but don't be afraid to add one with a bit of personality. Feel free to have a look around my website here for some examples – not all my headshots are posed and proper, and I like it that way! Show people who you are; that's half the fun of this whole writing gig anyway.
Display photos in your gigs
Though you don't need to do this, it helps further humanize your profile. Consider adding your picture next to each featured gig using easy design tools like Canva.
If you really suck at design, hire someone to help
The beauty of Fiverr is that you're signing up for a freelancing site on which, with a click of a button, you can find someone who knows what they're doing. Hire someone. Leave a stellar review. And trust that the good karma you just put out will come back to you.
Learn - and USE - search engine optimization (SEO)
Most buyers are searching for ways to channel in more traffic to their websites. Stating that you know how to utilize SEO in your writing is the key to attracting top buyers.
And if you don't understand SEO, learn it.
Before you roll your eyes at yet another item on your to-do list, know this: it's super easy to get started learning the basics. You'll become a pro in no time. Here's how:
Look up free guides
There are plenty of online resources that will help you learn SEO for free. Moz.com's beginner's guide is a great place to start – it's how I learned SEO!
Use keywords and other SEO tools
Here are some sources to help you determine the best keywords and FAQs to incorporate into your writing:
Be clear about your experience
Buyers are constantly searching for writers they can trust. Especially when you're a newbie to Fiverr and you don't have the platform's stamp of level verifications, it's imperative to describe your experience in your profile.
There is no need to drag on with a long-winded explanation of all the essays you've written. But instead, saying brief facts about your abilities will make a significant impression on potential customers. Here are some examples:
Don't hide your education. Even if you didn't study writing, mention your education. Whether it's a certificate or college degree, buyers are more willing to trust you with their project.
Talk about your work experience. How long have you been freelancing? What about other writing jobs? Don't be shy - this is the time to brag!
Get creative. This one is mainly for those without much experience as a writer. Don't be afraid to describe your passion for creative writing or how you spend your free time working on personal blog projects. Just because you don't have paid experience doesn't mean you have none at all.
Now that you've got the idea of what you need for a winning Fiverr profile, it's time to get started! Remember that it won't be easy, but if you follow the above tips, you'll undoubtedly stand out from others, and soon enough, you'll have client regulars raving about your work. Good luck!