Portfolio
I had the privilege of executing multichannel marketing campaigns from strategy through copy creation, including our recent Medicaid Transformation report launch. Currently, I lead copywriting and messaging strategy for our upcoming product marketing launches – including collaborating cross-functionally with product, design, and external agency partners – and manage cross-functional editorial calendars for Waymark's social media channels and blog.
Waymark – Leading copywriting and multichannel marketing to B2B healthcare audiences
Document design: Nick Emrich, Studio Rodrigo
Copy: Amanda Lien
Landing page design: Nick Emrich, Studio Rodrigo
Copy: Amanda Lien
Adobe – Leading copywriting for promotional ebooks and landing pages
I partnered with Adobe to strategize and write content for their multichannel launch of Adobe Firefly- and Adobe Express-focused B2B marketing content. This content was hosted on a gated landing page and distributed via email newsletter.
Asset design: Kirsten Osmani, Stoke Group
Copy: Amanda Lien
B2B clients – Driving strategy and copywriting for impact-focused white papers and case studies
For B2B and DTC businesses, white papers and case studies are marketing gold. How else can you demonstrate your immense impact in only a few pages? I leverage my journalistic training and interview skills to build out case studies that are audience-specific, client-conscious, and impact-underscoring.
