Hi, I’m Amanda!

Creative copywriter, B2B content strategist, and ghostwriter extraordinaire. Nice to meet you!

While this website shows a highlight reel of my work, there's always more to the story - and there's certainly more to my experience than what's on display here.

Work

From highly-regulated healthcare to colorful creative, I’ve written and strategized for businesses of all kinds! Keep scrolling for my portfolio!

Waymark

Copywriting and multichannel marketing for B2B healthcare audiences

I had the privilege of executing multichannel marketing campaigns from strategy through copy creation, including our recent Medicaid Transformation report launch. Currently, I lead copywriting and messaging strategy for our upcoming product marketing launches – including collaborating cross-functionally with product, design, and external agency partners – and manage cross-functional editorial calendars for Waymark's social media channels and blog.

Copywriting and strategy for promotional ebooks and landing pages

I partnered with Adobe to strategize and write content for their multichannel launch of Adobe Firefly- and Adobe Express-focused B2B marketing content. This content was hosted on a gated landing page and distributed via email newsletter.

Adobe

B2B Clients

Strategy and copywriting for impact-focused white papers and case studies

For B2B and DTC businesses, white papers and case studies are marketing gold. How else can you demonstrate your immense impact in only a few pages? I leverage my journalistic training and interview skills to build out case studies that are audience-specific, client-conscious, and impact-underscoring.